The presentation of investment performance in marketing materials. Under the marketing rule, advisers presenting performance must show gross and net returns together, include performance over standardized time periods (1, 5, and 10 years or since inception), and ensure presentations are not misleading.
Cherry-picking profitable investments, showing gross performance without net, or omitting material periods violates the rule.
This article is for informational purposes only and does not constitute legal advice. Consult qualified professionals for guidance specific to your situation.